At present, plush toys have a broad market, and there are great development prospects both at home and abroad, especially plush stuffed toys and Christmas gift toys. There are many bases for the production of plush toys and cloth plush toys in my country. There are Guangzhou, Zhejiang and Jiangsu regions in the south and Shandong region in the north. The major international consumer countries and regions are mainly concentrated in Europe, the United States, Japan, South Korea, Taiwan, Hong Kong and other places. Domestic export ports are mainly concentrated in ports such as Shenzhen, Shanghai and Qingdao. Every year, a considerable amount of foreign exchange income is created for the country.

China's per capita toy consumption level is relatively low, but with the rapid development of my country's national economy and the continuous improvement of household living standards, the amazing potential of China's toy market will gradually be revealed. According to a foreign survey, plush toys are the first choice for European parents to choose toys for their children. The average expenditure on toys in Europe (US$144) is much higher than that of developing countries such as China and Asia (US$13). It is the second largest toy consumer market after the United States (US$340), while per capita toy consumption in Asian countries is less than one-tenth that of Europe. According to surveys conducted by the China Toy Association and the China Social Research Office, there are now 286 million children and adolescents under the age of 14 in China. Their per capita annual toy consumption is only RMB 20 (US$2.4) to RMB 30 (US$3.6), which is far below the level of US$13 per child in Asia and US$34 per child in the world.

If China's toy consumption reaches the Asian average, the market size is expected to exceed 30 billion yuan. In addition, the "China Toy Market" comprehensive survey report published by the Hong Kong Trade Development Council predicts that the mainland toy market will grow at an annual rate of 40% in the future, and by 2012, sales will exceed 100 billion yuan.

According to relevant data, there are 380 million children under the age of 16 in my country, of which only children account for 34% of the total number of children, reaching 129 million. In the total consumption of children, children's toys increased from 5% in 2011 to 8% in 2012. These data show that the domestic plush toy market has broad prospects and great potential.