The reporter was informed that the plush toy industry in Gaomi City has more than 15 years of development history, with obvious product characteristics and regional economic advantages, a broad mass base and strong production capacity. At present, in addition to 228 toy companies, there are more than 1,000 processing points in the city with 70,000 employees. According to incomplete statistics, in the national toy market, plush toys account for 1/5 of the entire toy market, small plush toys account for 1/3 of the plush toy market, and in the entire small plush toy industry, Gaomi produces Occupies 85% of the country's share. Among the small plush toys sold in Yiwu, 60% are produced by Gaomi.

　　 plush toys sell well at home and abroad

　　 Recently, at the Toy Fair held in Shanghai, more than 20 plush toy manufacturers in Gaomi City signed more than 70 million plush toy sales orders with domestic and foreign customers. Among them, Gaomi New Era Arts & Crafts Co., Ltd. has become the supplier of the specific mascot "Feng Dancing Dongfang" for the 10th China Arts Festival to be held in Jinan next year. According to Zhao Junxiu, the person in charge of the company, "Only the order for the mascot of "Fengwu Dongfang" can increase the company's output value by more than 50 million yuan." And there are more than 400 kinds of underwater world plush produced by Haiyuan Crafts Co., Ltd. in Gaomi City. Toys have long been sold in Britain, Germany, France, Russia, Belgium, Singapore and other countries, and sales companies have been established in many countries. The person in charge of the City Federation of Industry and Commerce told reporters, “Although there has been a global economic crisis this year, the sales output value of our city’s toy industry has not declined, but has increased by more than 10% compared with the same period last year. There are more than 1,000 kinds of plush toys at home and abroad. The market is very popular."

　　 Estimated output value of 1.4 billion yuan this year

It is understood that Gaomi City has always put the development of the toy industry in an important position, and has given key support to plush toys as one of the "four small commodities". After careful cultivation and rapid development in recent years, the toy industry has developed into one of the city’s pillar industries. One. Through a series of measures such as formulating industrial plans, establishing industry associations, building professional markets, cultivating leading enterprises, and strengthening policy support, the toy industry has been promoted from small to large, from weak to strong, and from low-end products to high-quality products. An industrial chain integrating design, R&D, material supply, and production and processing has emerged as a group of toy companies that have a high reputation at home and abroad, especially the plush toys in Gaomi. The low price has won the favor of many domestic and foreign customers, and the products are exported to Yiwu, Guangzhou, Shenyang, Beijing, the Middle East, Europe and the United States and other places.

　　 At present, the scale of the toy industry in Gaomi City continues to expand, the product grade is steadily improved, and the overall benefits continue to rise. In 2011, the toy industry achieved an annual sales income of more than 1 billion yuan, which has become an important force in increasing employment, promoting economic development and social harmony. Looking at the overall situation, the toy industry is expected to have an output value of 1.4 billion yuan this year.

　　Declared as the "Hometown of Chinese Premium Plush Toys"

In June of this year, the China Toys and Baby Products Association took the lead in organizing an evaluation team composed of experts from relevant departments to conduct an on-site evaluation of Gaomi’s application for the “Hometown of Chinese Premium Plush Toys” and awarded Gaomi a “Chinese Characteristic Plush Toy Production Base”. "Honorary title. At the same time, the plush toy industry has formed a certain clustering situation, and has played an active and important role in developing local economy, solving local labor employment, and promoting harmonious development. Some key enterprises have a certain scale of production and have a certain leading role in the development of local industries. In addition, Gaomi City focuses on the promotion of cultural construction and the development of cultural industries, and specifically established the Southern Cultural Development Zone as a comprehensive platform for cultural construction, providing a realistic carrier for the leap-forward development of the toy industry and the entire cultural industry.